Mystery shopping is a great
concept with market evaluation and the individual services. The concept is
unique and complete in itself. For a potential business owner this can be a
handy tool to evaluate and see where his sales and business has been lacking
and how he can correct that. One can even say this as a blessing in disguise.
The mystery shopping concept goes
this way. Suppose you have a home appliance store right in the center of the
market. There are several other stores as well and you are facing and some way
lagging behind. In that case this mystery shopping
can be a helpful tool that can help you evaluate your customer services.
You hire a mystery shopping company and they send a disguised shopper to your
store and sometimes would even supply the cash to shop out. Suppose the shopper
enter the store and interact with the sales team and try to figure out how good
they are with their interaction and knowledge of the products like patio heaters
that bring booming demand in winters.
A good sales team should be user
friendly and polite and moreover should have the exact and complete knowledge of
the product they are selling. The mystery
shopper will collect all the statistics from the store or would even
collect the video proofs so that the entire scene from the store can be
evaluated.
This way mystery shopping allows a business owner to
see and evaluate his customer support services that are the base of any
business success. When you are to hire mystery shoppers make sure they come
from some reputable and reliable source. To hire the services for mystery shopping log on to: http://www.tern.co.uk
